Social Media Marketing

LinkedIn Debuts AI-Enhanced Premium Company Pages for Small and Medium Businesses

by
LinkedIn

Discover LinkedIn’s latest offering for small and medium businesses: Premium Company Pages. Enhanced with AI, these pages help boost visibility and engagement through advanced analytics and features like prominent call-to-action buttons and verified badges, all tailored to enhance online presence and attract more visitors. Introduction to LinkedIn’s New Subscription LinkedIn, a well-known professional networking platform, … Read more

Can Paid Social Help You Achieve Your B2B Marketing Goals?

by
B2B Marketing and Paid Social: Does It Really Work?

B2B Marketing and Paid Social: Does It Work? The realm of B2B marketing is ever-evolving, continually seeking innovative methods to reach its niche, often discerning audience. In recent years, paid social media campaigns have emerged as a promising avenue for B2B marketers. But the question lingers: “Does it really work?” This article delves deep into … Read more

SEO Still Be Effective Without Social Media Marketing? Is it True?

by
Social Media

The start of a New Year marks a time when significant voices within an industry begin making their predictions for the next twelve months within the said industry.  This is very much the case in search engine optimisation, and numerous ideas and theories have already been put forward about what 2012 holds in store for SEO.  One suggestion that really jumped out at me came from Rand Fishkin at Moz, who said,  long back “SEO without social media will become a relic of the past”.  I’m a big fan of social media marketing, and while I don’t necessarily believe SEO without social media marketing will become extinct, I strongly believe that in the right context, social media can increase the efficiency of an SEO campaign tenfold.  I hope to use this blog to explain why I think this is the case.

Read more

Social Media – Ways To Get Ahead Of The Pack

by
Social Media

Having a strong online presence is essential for any business in this digital age, and with consumers using social media websites, making your company visible is of paramount importance. There are many strategies used to enhance a website’s visibility within search engines, and this industry is known as social media marketing (SMM). Some business people see social media as something for idle chit-chat and has no real commercial value to a company that sells online products or services, yet many consumers use popular sites, such as Facebook, Instagram, and Twitter, so it is vital to have a create a company account and start to amass a following.

Read more