Google AdWords

Big Changes Coming to Google Tag Manager in April 2025

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Google

Starting April 10, 2025, Google Tag Manager will automatically load Google tags before sending events, enhancing tracking accuracy for Google Ads and Floodlight tags. This update also makes advanced features like Enhanced Conversions and Cross-domain tracking a click away. Plus, your data collection will be boosted if you’ve agreed to Google’s Customer Data Terms. Learn … Read more

The Battle Between Search Engine Optimisation (SEO) & Pay Per Click (PPC)

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Digital Marketing

Dive into the digital marketing showdown of the century: “The Battle Between Search Engine Optimization (SEO) & Pay Per Click (PPC).” Witness the strategic face-off that determines the fate of online visibility and business success. Who will reign supreme? Introduction: In the ever-evolving landscape of digital marketing, two giants stand tall: Search Engine Optimization (SEO) … Read more