Google Deprecating Sitemaps Ping and Recommend Lastmod element

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Google search tools and updates

On Monday, Google announced the deprecation of the sitemap “ping” endpoint and offered guidelines for utilizing the lastmod element instead. According to Google’s explanation, the sitemap protocol includes an unauthenticated REST method for submitting sitemaps to search engines. However, internal data reveals that unauthenticated sitemap submissions have proven less effective and valuable. Google is discontinuing … Read more

What is Ad Servers, DSPs, SSPs, DMPs and CDPs

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SEO Tools

What are AD Servers? An ad server is a technology platform used in digital advertising to manage and deliver online advertisements to websites, mobile apps, or other digital channels. A central system facilitates the entire ad-serving process, including ad selection, targeting, tracking, and reporting. Here’s a breakdown of the key functions and components of an … Read more

What is Thin Content? Why it Hurts SEO and How to Fix it

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Thin Content

Hey there, fellow readers! Today, we’re diving into a topic that’s near and dear to every SEO enthusiast’s heart: thin content. Ever wondered what it is, how it affects your website’s SEO, and, most importantly, how to fix it? Well, wonder no more! In this blog post, I’ll guide you through the ins and outs … Read more

What is Old and New MX Records for Using Gmail with Google Workspace

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Web Design

To use Gmail for sending and receiving emails with Google Workspace, it’s necessary to add MX records to your domain. Fortunately, the MX records required for this purpose have been streamlined and simplified. If you want to use Gmail with Google Workspace, you need to configure your domain’s MX records to point to Google’s mail … Read more

What’s More Important Between Domain Authority And Page Authority?

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Page Authority

One of the most frequently misunderstood terms throughout the whole SEO spectrum is authority. A web property’s authority is a qualitative and consistent metric that has a big impact on its total search visibility or ranking. The authority of a website is extremely important to search engine optimizers, and this is reflected in everything they … Read more

Maximize Control and Flexibility With IT Outsourcing

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Companies should not make a one-time decision about whether or not to outsource their IT operations. Instead, they should focus on maximizing flexibility and control by fostering competition among providers. This will ensure that their IT systems evolve as technologies, markets, and strategies change. The authors begin by noting that many managers feel incapable of … Read more

Google Search Generative Experience – Benefits and Usage

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Google Search Generative Experience (SGE)

What is Google Search Generative Experience (SGE) Google Search Generative Experience (SGE) is a new experiment from Google that uses generative AI to provide more comprehensive and informative search results. SGE is currently available in the US in English only and only to users who have opted into the Search Labs program. When you search … Read more

The State of SEO in 2023: A Data-Driven Look at the Top Trends

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SEO

Statistics and data play a crucial role in understanding and optimizing search engine optimization (SEO) strategies. By analyzing these metrics, marketers and website, owners can gain insights into user behaviour, search engine algorithms, and the effectiveness of their SEO efforts. Here are some compelling statistics and data related to SEO: Firstly, organic search remains a … Read more

How Sitemap Generators Can Improve Your Website’s Visibility

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Discover how sitemap generators can enhance your website’s visibility. Learn how these powerful tools improve search engine indexing and navigation, leading to higher rankings and increased organic traffic. Maximize your online presence with an effective sitemap strategy. In the vast digital landscape, where millions of websites compete for attention, it’s crucial to ensure that search … Read more

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