Digital Marketing Agencies in 2023: A Perfect Storm of Challenges

Digital marketing agencies

Digital marketing agencies are facing a tough time in 2023 due to a number of factors, including the rising cost of advertising, the increasing competition from in-house marketing teams, and the changing landscape of the digital marketing industry. In this article, we will discuss the challenges that digital marketing agencies are facing and how they … Read more

Google Unveils November 2023 Reviews Update

Google

Google Unveils November 2023 Reviews Update, Shaping the Future of Online Reviews Discover the new era of online reviews with Google’s latest November 2023 Reviews Update. This update is revolutionizing how reviews are evaluated, reshaping search relevance and quality! San Francisco, CA – November 8, 2023: Google officially rolled out its latest “Google November 2023 … Read more

Google Accused of Manipulating Search Queries for Higher Monetization

Digital Public Relations

Google is saying that a recently published opinion piece claimed that Google deletes search queries and replaces them with ones that monetize better. Google denies this, stating that the opinion piece contains serious inaccuracies about how Google Search works. Google also states that the organic (non-sponsored) results users see in Search are unaffected by Google’s … Read more

Moz Launched A First-To-Market Metric Called Brand Authority

Brand Authority

Brand Authority was unveiled at MozCon, the company’s recent event, where this analytical tool took centre stage. At MozCon on August 7, 2023, the Brand Authority metric is currently rooted in US data. Moz envisions its evolution to encompass data from diverse regions by 2024. MozCon remains an annual cornerstone event hosted by Moz, serving … Read more