Starting April 10, 2025, Google Tag Manager will automatically load Google tags before sending events, enhancing tracking accuracy for Google Ads and Floodlight tags. This update also makes advanced features like Enhanced Conversions and Cross-domain tracking just a click away. Plus, your data collection will be boosted if you’ve agreed to Google’s Customer Data Terms. Learn how these changes can benefit your tracking and why you should prepare now.
Starting April 10, 2025, Google Tag Manager (GTM) will roll out an update to simplify and improve its work with Google PPC Ads and Floodlight tags. This change will make your data tracking more reliable and might even boost the volume of measurement data you collect.
What’s Changing?
Right now, GTM sends events before loading a Google tag. After the update, GTM containers with Google Ads and Floodlight tags will load a Google tag before sending any events. This minor tweak is set to enhance the accuracy and reliability of your Google Ads tracking without hurting measurement performance.
Why This Matters:
- Better Tracking Accuracy: Loading the Google tag first ensures that all events are tracked more accurately.
- More Data: Many users could see an increase in the volume of measurement data collected.
New Features Made Simple
This update isn’t just about better tracking. It also makes advanced features easier to access:
- One-Click Access: You can turn on features like Enhanced Conversions, Cross-domain tracking, and Autoevents directly from your Google tag settings page with just one click. No complicated setup is required.
- Smoother Data Collection: If you agree to Google’s Customer Data Terms of Service, the update automatically enables “User Provided Data” collection across all your events. This means your Google Tag settings, like user-provided data, will apply to events sent by GTM, like those sent by in-page code.
What You Need to Do:
To see how this change might affect you, Google recommends adding the Google tag to your GTM container now. This will allow you to preview the impact before the update goes live. However, if you don’t act, the update will be applied automatically on April 10, 2025.
Key Benefits Recap:
- Improved accuracy in Google Ads tracking.
- Easier access to advanced features like Enhanced Conversions and Cross-domain tracking.
- Better data collection practices if you’ve accepted the Customer Data Terms of Service.
This update reflects Google’s ongoing efforts to streamline tag management and help businesses get more out of their data tracking. If you rely on GTM for your marketing efforts, it’s worth getting familiar with these changes sooner rather than later.
Stay ahead of the curve, and make sure your GTM setup is ready for April 10!